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Retail & E-Commerce

Transformation of Customer Experience with AI/ML in Retail & E-Commerce Industry

NLP based Search Optimization

  • Making Search Quicker, Seamless and Efficient
    Search has become an integral component of the digitized world today. Application search engines act as filters for the wealth of information available on the website, allowing users to quickly and easily find information of genuine interest or value without the need to wade through irrelevant products.
    NEC's NLP-based Search Query Optimization Solution uses natural language processing (NLP) to enhance the accuracy and relevance of search results. It applies advanced machine learning algorithms to analyze user queries, identify the user's intent, and provide optimized search results that are personalized to the user's needs.

Brand Attribution Model

  • Mastering the Complex Consumer Landscape to Enhance Branding for Ecommerce Marketers
    Brand Attribution Marketing approaches the marketing funnel with an appreciation of the chronology and psychology behind meaningful human relationships. The goal of branding attribution is to determine which channels and messages have the greatest impact on the customer’s buying decision or taking the desired next step.
    NEC's Brand Attribution Model constantly evolve to provide you with the most accurate channel attribution and ROI evaluations. Our system goes a step further, using brand attribution to analyze your results and provide actionable intelligence and recommendations to ensure you only invest in the best-performing channels to hit your KPIs.

Market Intelligence Module

  • Streamlining Ecommerce Sales Through Improved Customer Experience and Innovative Market Intelligence
    Market intelligence solutions assist in gaining a comprehensive understanding of the market and its key stakeholders. The insights provided will enable strategy experts to create marketing communication materials and customized products that will assist customers in distinguishing brand from competitors.
    NEC's AI-powered market intelligence module is an end-to-end solution for eCommerce which enables businesses to identify emerging opportunities and risks with timely and relevant intelligence. It gives a clear understanding of the pricing of products in categories of interest, and identifies price positions, promotional opportunities, and category insights that can increase sales.

Social Media Sentiment Analytics Solution

  • Revolutionize Your Social Media Presence with Powerful Sentiment Analysis
    As businesses invest in social media engagement and content for their brands, the next step is to optimize investment, understand social reach and issues, and track analytics to assess performance. Social media analytics is becoming an important tool for determining customer sentiment.
    NEC's AI-powered Social Media Sentiment Analytics Solution enables your business to analyze customer insights and sentiments on social media platforms in real-time. This enables your business to monitor their risk, issues and opportunity portfolio more effectively.