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NEC India establishes Strategic Alliance with Cadensworth (India) Ltd.

To strengthen its Private Network Solution business in the Enterprise Segment

INDIA, August 7, 2013 - NEC India, a leading network, communications and IT company, has formed a strategic alliance with Cadensworth, a leading solution based distributor in technology space in India to distribute, install and support NEC’s private network solutions.

The strategic alliance was established with a view of strengthening NEC’s presence in the enterprise segment. With this strategic arrangement, Cadensworth will offer NEC’s Key Telephone Systems, PBX & IP PBX systems through its extended network in metros as well as the tier two markets in India.

NEC has an established presence in India and is aggressively targeting verticals like retail, education, hospitality, enterprise, biometric security and other growth segments. This is done through its products and solutions suite which comprises of projectors, commercial display units, EPABX, IP Telephony, Unified Communications solutions, retail and security and surveillance solutions. NEC has also been at the forefront of leading technological advancements such as Software-Defined Networks (SDN), virtualization, cloud computing, smart energy and Near Field Communication (NFC).

Commenting on the alliance, Mr. Zubair Alam, General Manager – Sales & Marketing, NEC India said, “Our vision is to drive the ONE NEC approach to empower our customers with holistic IT and networking solutions to meet their display, communication and security needs. With this vision in mind, our go-to-market strategy aims to reinforce volume sales with strong focus on expanding our reach to new segments and markets. We are pleased to have Cadensworth, as a strategic partner of NEC India for the Private Networks Solutions division. With Cadensworth, we hope to cater to the growing demand in the enterprise sector and the Tier 2 market in India”

Through this alliance NEC will leverage the entrenched reach of Cadensworth to reach out to the tier 2 segment with its best in class solutions to help enterprises adopt technology to improve their operational efficiencies. Cadensworth will be able to meet customer requirements of superior quality and durable products and solutions that can help enterprises reduce their total cost of operations.

On the occasion, Mr.Vishal Shaparia, Vice President, Cadensworth (India) Ltd said, we are excited to add a leading brand like NEC in business communication solutions portfolio.  With this, we are well positioned to cater to a broader base of channel partners by leveraging the extensive portfolio of NEC products.  Cadensworth now can provide comprehensive communication infrastructure that meet the evolving needs of enterprises across industry verticals.  Cadensworth will also provide value-add services including Pre and Post-Sales support, Marketing and Lead generation.

 NEC India has strengthened its presence in India through a well-established partner ecosystem. Having Cadensworth on board demonstrates its partner strategy which revolves around quality selection to bring about mutual growth. Initiatives for partner training to upgrade skill sets, development of market fund initiative to conduct co-branded marketing activities and fund channel resources to positively impact sales are conducted consistently.

 In recent times NEC has added substantial breadth to its partner ecosystem, gaining a pan-India presence across 50 cities and maintaining more than 600 channel partners through national distributors, while increasing the number of system integrators to address the needs of large enterprises across verticals.

About NEC India Pvt. Ltd

NEC India Pvt. Ltd. established in New Delhi, India, in August 2006, leverages on NEC's unique capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and society in India. NEC India provides and develops solutions for Carrier Network, Unified Communications, Retail, Security and Surveillance Systems, IT and Multimedia Products to cater to the rapidly expanding Indian market.

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About Cadensworth (India) Limited

Cadensworth started its humble journey in solution-based distribution in April 2012.  Conceived with an objective to redefine the rules of distribution by adding value at each step of the process, the organization is well poised  to make sure that the right products and solutions are made available at the right time in the most efficient and cost effective manner.   As a 100% subsidiary of Redington (India) Limited, Cadensworth is equipped with systems and practices to support its diverse channel ecosystem backed by an efficient supply chain infrastructure.


NEC India Pvt. Ltd.
Devika Puri

Cadensworth (India) Ltd.

Prateek Agrawal

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