New Delhi, February 25^th, 2013: PVR Ltd., the leading entertainment company in India, announced its first ‘NFC enabled PVR Wallet’ app for the BlackBerry® 10 platform. Empowered with the innovative NFC technology and NEC’s Integrated E-money solution, moviegoers can now ‘tap & pay’ for movie tickets and refreshments without using paper money across 15 PVR cinemas in cities like Delhi & NCR, Chennai, Mumbai, Chandigarh, Pune, Hyderabad, and Bangalore.

PVR app has been bolstered by NEC India, which is the supporting backend provider for ‘PVR Wallet'. NEC India has provided an end-to-end cloud-based e-payment system called NFC e-Money server to PVR that integrates itself facilitating interactivity between devices (the NFC enabled phone and PVR wallet access), for any monetary transactions.

Commenting on this application, Mr. Pramod Arora, Group President & CEO, PVR Ltd. said, “PVR has always been a market leader in technology innovation in lieu of providing the very best experience to its consumers.  We have a long standing association with BlackBerry and we are excited to launch the ‘NFC enabled PVR Wallet’ app for the BlackBerry 10 platform. Also, with the launch of this latest application, PVR reiterates its commitment to provide it’s consumers the latest in technology and innovative features  making lives of movie lovers simpler, faster and worthwhile.”

“BlackBerry is committed to NFC technology, including supporting mobile payments and the convenience it brings to BlackBerry customers. We are pleased that PVR has launched their wallet app for BlackBerry 10,” said Annie Mathew, Director, Alliances and Business Development at BlackBerry.”

Commenting on this achievement, Mr. Koji Oda, Managing Director, NEC India said, “NEC has been a premier player in the retail technology domain globally and we are honored to be selected again by PVR Cinemas as its preferred technology partner. NFC is an important technology used to bridge the smartphone owner to both the physical and online world for an enhanced user experience. We are committed to empowering our customers with innovative technologies like NFC to help them gain customer loyalty, and together, strengthen our foothold in the retail and entertainment industries.”

The NFC enabled PVR Wallet app is a ‘Closed Loop Payment Wallet’ where the rights to use the transaction money remains within the premises of PVR cinemas. The multiplex brand PVR has been in the entertainment business for more than a decade and continues to bring different offerings for its movie aficionados, making it convenient, safe and enjoyable with every innovation.

About PVR Ltd

PVR is the largest and the most premium film entertainment companies in India. PVR currently operates a cinema circuit consisting of 351 screens in 85 cinemas in 37 cities across India. On the other hand, PVR has launched the premium brand of multiplexes called "PVR Premiere" which includes Gold Class Cinemas that caters to the esteemed urban consumers with numerous facilities. In addition to its existing models, PVR’s Director Cut, is the newest foray on luxury cinema. With an aim to provide world -class immersive viewing PVR has recently opened IMAX® Theater at PVR Forum, Bangalore.  Recently, PVR acquired 69.27% Stake in Cinemax India Limited emerging as India’s largest multiplex chain. PVR also operates a film distribution through its subsidiary, PVR Pictures, which is involved in distribution of Indian and international films across India. It also operates five centers of bowling business, PVR BluO, a well established bowling brand, in partnership with Major Cineplex Group(the largest Thailand based entertainment group).

About NEC India Pvt. Ltd.

NEC India Pvt. Ltd. established in New Delhi, India, in August 2006, leverages on NEC's unique capabilities in integrating IT and networking technologies for a diverse customer base across governments, businesses, individuals and society in India. NEC India provides and develops solutions for Carrier Network, Unified Communications, Retail, Security and Surveillance Systems, IT and Multimedia Products to cater to the rapidly expanding Indian market.

About NEC Asia Pacific Pte Ltd (NEC APAC)

Singapore-based NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia, and Oceania). As a leading infocomm technology provider and systems integrator offering regional sales and services support and consultancy, NEC APAC develops solutions on carrier network, global identity, RFID, enterprise server, unified communications, multimedia display, and contact centre, as well as provides outsourcing and managed services.

To leverage on its technological expertise, NEC APAC has established regional competency centres for public safety and display solutions to expand its capabilities and expertise to support businesses in the Asia Pacific region.

In line with the NEC Group Vision to realize an information society friendly to humans and the earth, NEC embarks on corporate social responsibilities initiatives to support the Nature (environment), Education and Community. For more information, please visit www.nec.com.sg.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at http://www.nec.com.

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. ©2013 NEC Corporation.

For Media Contacts – PVR Silky Chopra/ Kanika Berry / Simer Singh 9650303863/ 9810744517 / 8130588748

Media Contact- NEC India Devika Puri Pr_nec@necindia.in